An alarming number of traffic accidents are linked to the use of mobile devices. Texting and driving caused an estimated 1.5 million automobile accidents in the U.S. in 2018, according to the National Safety Council.

Together with our client, Sprint, an American telecommunications company that provides wireless service, we thought it was fitting to create awareness of the dangers of texting and driving. 

Client

Sprint

Team

CCO: Alvar Suñol
CD: Juan Camilo Valdivieso
ACD: Jonathan Garcia
Art Director: Luzalma Gonzalez
Copywriter: Alejandra Chavez

Alma DDB